TEAM
Tishya Biswal
Ditee Siroya
Tarun Kolvi
FOCUS AREAS
Product Interactions
MENTORS
Thomas Dal
October 2022
Renders by Tarun Kolvi
We placed our toothbrush in the mid range after a comprehensive analysis of competitors and the current Philips line up.
We identified:
The need of easy operations to toggle modes and start/ stop will make the process more enjoyable.
The existing feedback from Philips' pressure sensor can be confusing for users.
A feedback indicating the end of a cycle will engage the user in the brushing experience.
To actively put your toothbrush to charge is an added cognitive load.
We recognized the need for diversification within the Philips lineup, aiming to create a product that stands out while fitting in seamlessly.
View our process here.
Validating our concept through experiments.
Philips Flip.
An intuitive, hassle-free electric toothbrush,
transforming the way information is experienced.
Innovation and you.
🥡My Takeaways:
Thoroughly analyze each feature and decision during the development process.
Pay attention to the nuances of micro-interactions that might be overlooked.
Conduct comprehensive market analysis to inform strategic decision-making.
